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This web site gamedev.stmartins.edu has the following in the web page, "Design, Code and Create your very own game! What is the GDC? The Game Development Challenge is an annual competition hosted by Saint Martins Institute of Higher Education as an extra-curricular activity." We noticed that the website also stated " It is designed to give participants the chance to gain experience in the world of game development, where participants are grouped together in teams according to their abilities, so that within the timeframe of the competition these teams are tasked to create a game based upon a given theme." The header had GDC as the highest ranking optimized keyword. It is followed by GameDev, Game Development Challenge, and SMI which isn't as ranked as highly as GDC.